Today I went on a bike ride to a river then realising I couldn't swim due to coldness and lack of a two piece. Took some pictures on the pentax, because I forgot how pretty some areas of suffolk actually are... once you get away from the houses which aren't cutsie little cottages.
Then cleared up some room on the floor (where I seem to work best) waked open a new note book and re-wrote up my idea for my summer brief, which was to reinvent facebook for 50+ age group and advertise the changes.
Now I had the idea for a week or so now but was utilising it for 70+ or maybe even older.
-Stereotyping an age group is so easy. Because personally I think at that age people become so much more individual, so they really find the persona they are. -
BUT I'm only going to publish once, it's perfected and I have a presentation, because by then I will have worked out the tweaks and have a visual reference to help the full idea and campaign.
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